UNIFIED BUSINESS
STRATEGY 2026

Salam Control is the centralized operations system for Salam Bahrain Travel & Tourism W.L.L. From the moment a customer makes an enquiry until the final payment is reconciled, every step lives inside this system.

It is not a spreadsheet, not a notebook, not a phone-based memory. It is a single source of truth — for sales, profit, refunds, customer balances, supplier performance, staff activity, and operational reporting.

What Replaces What

Every day begins at salamcontrol.com. Each staff member has their own login. The system shows different menus and access levels depending on the role — administrators see everything, operations staff see the modules relevant to their daily work.

Login Steps

1. Open a browser and navigate to www.salamcontrol.com
2. Enter your assigned email address and password
3. Click Sign In
4. You will land on the Executive Dashboard by default

The Executive Dashboard

The Dashboard is the morning view of the entire business. At a single glance, you see every number that matters for the day.

Eight Key Metrics

• Pending Customer Balance — total money customers still owe us
• Wallet Credit Hold — credit balances held against future bookings
• Partial Pending — services where part-payment has been received
• Upcoming 7 Days — travel and service activity in the next week
• Total Sales — month-to-date sales across all services
• Total Profit — net profit contribution this month
• Modifications Pending — open requests for changes or add-ons
• Refund Pending — refunds requested but not yet completed

Every transaction in Salam Control is linked to a customer. Walk-in or repeat, every person who buys a ticket, books a hotel, or applies for a visa exists as a record. This is what makes ledger tracking, statements, and credit history possible.

How to Add a Customer

1. Click Customers in the left sidebar
2. Click the + Add Customer button (top right)
3. Fill in the required fields: Name, Phone (+973 format), Email
4. Enter Opening Balance if there is one
5. Add Notes (corporate account, VIP, payment terms, etc.)
6. Click Save

Before issuing any flight ticket, compare supplier prices. Right now we compare Akbar, Riya, and Creative manually. In the next phase, this module will integrate directly with TBO, Tripjack, Mystifly, and Riya APIs — pulling live fares automatically.

How to Create a Fare Quote

1. Click Fare Comparison in the sidebar
2. Click + New Quote (top right)
3. Enter the customer name (or select from existing customers)
4. Select the route (e.g., BAH-COK)
5. Enter the travel date
6. Fill in the fare from each supplier in BHD: Akbar / Riya / Creative
7. Enter the Selling Price — what we will quote to the customer
8. Click Save Quote

Every ticket in Salam Control moves through a five-stage lifecycle. No ticket exists outside this flow. There is no "I'll add it to the system later" — the operational moment is the recording moment.

The Five Stages

How to Create a New Ticket

1. Click Ticket Management in the sidebar
2. Click + New Ticket (top right)
3. Fill in the booking details: PNR, Ticket No, Passenger, Route, Travel Date
4. Select Supplier (Akbar / Riya / Creative) and Lifecycle stage
5. Enter Cost (BHD) — what we pay the supplier
6. Enter Selling (BHD) — what the customer pays us
7. Add Service Charge — our markup or commission
8. Use Adjustment (±) for supplier discount, rounding, or extra cost
9. The Live Profit field updates automatically
10. Click Save Ticket

Viewing the Ticket List

The Ticket Management screen shows every ticket in the system. Use the filters to narrow by supplier or status. The Profit column shows margin per ticket; the Receipt column shows whether a receipt has been generated.

Every time a customer pays — whether full, partial, or advance — the payment must be recorded immediately in the system. The customer ledger updates the moment the payment is saved.

How to Record a Payment

1. Open the relevant ticket (or service / hotel / transfer)
2. Click Add Payment
3. Enter the amount received
4. Select the payment method: Cash / Card / Bank Transfer / Wallet Credit
5. Save

Payment Status Definitions

• Pending — no payment received yet
• Advance Paid — partial payment received before service delivery
• Partially Paid — partial payment received, balance outstanding
• Fully Paid — total amount received
• Overpaid — customer paid more than total (creates a credit balance)

When a payment is recorded, Salam Control automatically generates two documents — a Receipt and an Invoice. Staff do not write these by hand. The system handles numbering, VAT calculation, and document storage.

What Gets Generated

• Receipt — numbered REC-2026-#### (sequential)
• Invoice — numbered INV-2026-#### (sequential, Bahrain VAT 10% applied)
• Customer Ledger Entry — debit/credit posted automatically
• PDF copy — stored against the customer's record for future retrieval

Retrieving Receipts and Invoices

1. Navigate to Receipts or Invoices in the sidebar
2. Use the filters to find what you need (date range, status, source, method)
3. Click on any record to view, download, or send

Salam Bahrain is not only a ticket office. The system handles five categories of service in addition to flight tickets. Each follows similar logic — customer, supplier, cost, selling, payment, status.

Service Categories

Service Status Definitions

• Draft — service entry started but not finalized
• Confirmed — service confirmed with supplier
• In Progress — service currently being delivered (e.g., visa under processing)
• Completed — service fully delivered to customer
• Cancelled — service cancelled before or during delivery

After a ticket or service is issued, customers often request changes — extra baggage, meal preference, seat assignment, name correction, hotel change. Every modification is recorded with its own cost, selling price, and extra amount collected.

How to Record a Modification

1. Click Modifications in the sidebar
2. Click + New Modification
3. Select the target — Service or Ticket
4. Select the modification type
5. Select the specific record being modified
6. Enter the customer name and description
7. Enter Cost from supplier, Selling to customer, and Extra amount collected
8. Save

Modification Types Supported

• Baggage — extra baggage allowance
• Meal — special meal preference
• Date Change — flight date amendment
• Name Correction — passport name spelling adjustment
• Seat Request — specific seat selection
• Hotel Change — hotel substitution
• Transport Change — vehicle or driver substitution
• Visa Document Update — additional documentation for visa applications
• Other — anything not in the above categories

When a passenger needs to change their travel date after the ticket has been issued, the airline typically charges two costs: a penalty (airline fee) and a fare difference (if the new fare is higher). Both must be tracked for accurate profit recognition.

How to Record a Reissue

1. Click Date Change / Reissue in the sidebar
2. Click + Add Reissue
3. Enter the passenger name
4. Enter the old travel date and the new travel date
5. Enter the airline penalty (in BHD)
6. Enter the fare difference (in BHD)
7. Set the status — Pending, Completed, or Cancelled
8. Save

Refunds are where most travel agencies bleed cash. A customer cancels, the supplier takes weeks or months to refund, and the agency forgets to chase. Salam Control's Refund Module ensures this never happens to us.

The Four-Stage Refund Lifecycle

How to Add a Refund Request

1. Click Refund Module in the sidebar
2. Click + Add Refund
3. Enter the passenger name
4. Select the supplier and customer
5. Enter expected and actual refund amounts (BHD)
6. Update the status as it progresses
7. Optionally toggle Move to customer credit — convert the refund into future booking credit instead of cash
8. Save

Every customer has a full ledger — every debit, every credit, every reference number, with running balance. When a customer asks "how much do I owe?" — the answer is one click away.

How to View a Customer Statement

1. Click Customers in the sidebar
2. Find the customer (search if needed)
3. Click on their name or the Ledger action
4. Select a period — "All time" or a specific date range
5. Review opening balance, period debits, period credits, closing balance
6. Click Download PDF to send to the customer, or CSV for accounting

At the end of every business day, the operations team performs a Daily Close. This is the reconciliation step that locks in the day's performance and ensures no transaction has been missed.

How to Run Daily Close

1. Navigate to Reports in the sidebar
2. Click the Daily Close tab
3. Review the day's metrics: Tickets, Services, Cash Received, Total Sales, Profit, Pending Balance, Margin %
4. Confirm the figures match your physical cash count and bank notifications
5. Export to PDF or Excel for archival

Salam Control includes four analytics modules that turn raw transaction data into operational intelligence. These should be reviewed weekly by the management team.

A. Supplier Intelligence

Tracks each supplier's performance: volume, sales, profit, margin %, refunds, refund delays (over 7 days), and health status (Healthy / Watch / At-Risk). If a supplier begins delaying refunds or showing declining margins, this dashboard flags it before it becomes a cash flow problem.

B. Supplier Report

A detailed performance breakdown per supplier — total tickets, total profit, refund volume, refund delays, and pending refund amount. Use this for monthly supplier reviews.

C. Staff Tracking

Every action in the system is logged with the staff member's name and timestamp. The activity log shows who issued which ticket, who processed which refund, who handled which reissue. This creates accountability without surveillance — staff know their work is recognized.

D. Staff Performance

Sales, profit, and pending collections per staff member. Identifies top performers and surfaces who is generating revenue versus who is generating receivables.

E. Detailed Reports

The Reports section provides cross-cuts of the data filtered by date range, service type, staff, and supplier. Available report tabs: Customer Balance, Advance Payments, Partial Pending, Service Sales, Profit, Upcoming 7 Days, Modifications, Receipts. All exportable to Excel and PDF.

Salam Control is a living system. The following enhancements are planned in the next 90 days. Staff should be aware of these to understand where the operation is heading.

1. Supplier API Integration

Direct API connections with TBO Holidays, Tripjack, Mystifly, and Riya. The Fare Comparison module will pull live fares from all suppliers in seconds — no more manual portal-hopping. One search, one click, ticket issued.

2. Telegram Bot for Operations

Staff will be able to log tickets, check pendings, and update statuses via a Telegram bot — even from outside the office. Especially useful for after-hours customer requests, drivers checking pickup details, and quick balance lookups.

3. IATA Accreditation Track

We are pursuing TIDS as the immediate step, followed by full IATA accreditation. Once we have IATA, we will be able to issue tickets under our own stock — eliminating consolidator margins and unlocking direct airline relationships.

4. AI-Powered Supplier Analysis

Automated analysis of supplier performance patterns — predicting refund delays before they happen, identifying margin erosion early, and recommending which supplier to use for which route based on historical data.